Effective Google Ads PPC Strat Slashes Ad Costs to $50K of QuickPlate

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Effective Google Ads PPC Strat Slashes Ad Costs to $50K of QuickPlate

Leading food delivery company, Quickplate partnered with us to reduce its marketing costs while still maintaining a constant stream of new customers. Their previous Google Ads campaigns were racking up an expensive bill that had limited returns. QuickPlate has decided to ask for assistance from our team to optimize its Pay-Per-Click (PPC) strategy and decrease ad spending without affecting conversions.

The Challenge

Before consulting us, QuickPlate faced various challenges:

High Advertising Costs: QuickPlate’s Google Ads campaign was costing the company over $120K per quarter, with high CPC and low return on ad spend.
Unfocused Targeting: QuickPlate’s ads were reaching a broad, uninterested audience which resulted in low conversion rates.
Low Return on Investment (ROI): Despite their high ad spending, QuickPlate was not seeing the expected increase in customer orders.
Ad Fatigue: Existing creative assets were overused, which resulted in reduced engagement and conversion rates.

QuickPlate needed a solution to lower ad costs while improving customer acquisition and overall performance.

The Goal

Team Intelligence designed a customized all-digital solution to marketing that united the brand recognition boosting powers of social media advertising with the compelling “value right now” urgency of search engine marketing. Team Intelligence implemented an Alpha-Beta-Gamma campaign structure better geared at cost-effectively snatching inventory from enterprise competitors like Shutterstock and Getty Images.

The Strategy

Our team here at Team Intelligence created a tailored PPC strategy to overcome these challenges:

Targeted Audience Segmentation: By analyzing customer data, TeamIntelligence enhanced the audience targeting by focusing on high-interest local audiences who were more likely to order food delivery.
Ad Creative Revamp: Team Intelligence gave QuickPlate’s ad creatives a long overdue makeover with compelling visuals and messages, A/B testing multiple versions to find which ad copy is effective.
Retargeting Campaigns: Team Intelligence set up retargeting campaigns to re-engage website visitors who hadn’t completed their orders, turning them into paying customers.

Results with Team Intelligence

The strategy executed by Team Intelligence delivered impressive outcomes within a few months:

Ad costs reduced to $50K: A significant reduction from the initial $120K, resulting in over 58% savings on advertising funds spent.
25% increase in conversions: Enhanced targeting and creative adjustments led to a higher rate of paying customers.
Improved ROI: Lower ad costs and higher conversions resulted in a considerable boost in return on investment (ROI) and profit.

Conclusion

Thanks to Team Intelligence’s strategic overhaul of QuickPlate’s Google Ads PPC campaign, the company successfully slashed its ad costs from $120K to $50K, while increasing conversions and boosting overall ROI. This case highlights how expert-driven PPC strategies can deliver impressive results, even in competitive industries like food delivery.