PPC Google Ads Campaign Boosts ShopSphere’s ROAS to 320%

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PPC Google Ads Campaign Boosts ShopSphere’s ROAS to 320%

ShopSphere, an eCommerce company specializing in a broad range of consumer products struggled to maximize the potential of its Google Ads campaigns. Despite consistent efforts, their return on ad spend (ROAS) was performing poorly. ShopSphere partnered with Team Intelligence to revamp their PPC strategy and optimize their Google Ads campaigns. The outcome was a 320% ROAS, a significant improvement that transformed their advertising efforts.

The Challenge

ShopSphere faced the following issues before partnering with us:

Low ROAS: Their Google Ads campaigns performed poorly, with a ROAS far below expectations.
High Cost per Click (CPC): Costs were rising due to poor bidding strategies and irrelevant keywords which resulted in low profits.
Unfocused Targeting: The right audience was not targeted by ads, resulting in low conversion rates and sky-high bounce rates
Ineffective Campaign Structure: Ads were underperforming due to the absence of cohesion and optimization.

ShopSphere needed a solution that would maximize ad spend, drive targeted traffic, and improve their conversion rates to achieve a higher return on investment.

The Goal

Team Intelligence designed a customized all-digital solution to marketing that united the brand recognition boosting powers of social media advertising with the compelling “value right now” urgency of search engine marketing. Team Intelligence implemented an Alpha-Beta-Gamma campaign structure better geared at cost-effectively snatching inventory from enterprise competitors like Shutterstock and Getty Images.

The Strategy

Team Intelligence deployed a comprehensive Google Ads PPC strategy to address these issues and drive better results for ShopSphere:

Campaign Restructuring: Team Intelligence overhauled ShopSphere’s campaign structure by creating targeted ad groups and aligning ads with relevant landing pages to ensure a better user experience and higher relevance.
Keyword Optimization: Our team carried out detailed keyword research to polish ShopSphere’s keyword list, the team focused on high-conversion, low-competition keywords that aligned with the audience.
Smart Bidding: By utilizing Google’s automated bidding strategies, the team optimized bids based on real-time performance data, ensuring ShopSphere’s ads were delivered to the most relevant users without additional cost.
Ad Creatives Enhancement: We revamped ShopSphere’s ad creatives, using strong CTAs, clear messaging, and compelling visuals that grabbed the customer’s attention to increase engagement and encourage conversions.
A/B Testing: Continuous A/B testing of ad copy, visuals, and landing pages helped identify the best-performing ads. These winning combinations were scaled to maximize results.
Targeting and Retargeting: Team Intelligence polished audience targeting by creating custom segments based on user behavior and interest data. They also implemented retargeting campaigns to convert users who had previously visited the site without purchasing to paying customers.

Results with Team Intelligence

After several months of executing this strategy, ShopSphere saw dramatic improvements:

320% ROAS: ShopSphere’s ROAS increased to 320%, dramatically improving profitability.
35% decrease in CPC: Optimized and refined bidding strategy and polished keyword usage cut costs per click.
150% increase in conversions: Targeting and ad creatives changes led to a dramatic rise in conversion rate.
Higher Ad Relevance: The new ad structure boosted relevance scores which resulted in better visibility and performance.

Conclusion

With Team Intelligence’s expert strategy, ShopSphere was able to increase its Google Ads ROAS to 320%, turning its paid advertising campaigns into a profitable investment. The strategic changes in keywords, campaign structure, and ad creatives not only cut costs but also boosted conversions, proving that a well-executed PPC strategy is essential for the success of a business.