Boosting Sales with PPC – Driving a 254% ROI Increase for PureLiving Homes

Social

Boosting Sales with PPC – Driving a 254% ROI Increase for PureLiving Homes

A home decor company specializing in sustainable and stylish furniture and home accessories named PureLiving Homes was struggling to convert website traffic into sales. They have invested on online advertising but their return on investment(ROI) was far below expectation. They partnered with our company, Team Intelligence to create a custom PPC(Pay-Per-Click) plan to optimize their Google Ads Campaigns and boost sales. The result of this plan is a 254% ROI increase which improved their profits.

The Challenge

Before partnering with us, PureLiving Homes encountered a number of hurdles:

Low Return on Investment (ROI): Even though they spend a significant amount of funds on ads, campaigns were not delivering sufficient returns, and profits was suffering.
High Cost per Conversion: Cost to acquire new customers was too high which made profits suffer.
Broad Audience Targeting: The ads were reaching a broad audience that hade little to no interest in purchasing leading to wasted ad spend.
Underperforming Ad Creatives: Their existing ad creatives lacked attention grabbing visuals and did not resonate with potential customers, resulting in poor click-through rates and low conversions.

PureLiving Homes needed a robust strategy to lower costs, increase ROI, and drive higher conversion rates from their digital advertising campaigns.

The Goal

Team Intelligence designed a customized all-digital solution to marketing that united the brand recognition boosting powers of social media advertising with the compelling “value right now” urgency of search engine marketing. Team Intelligence implemented an Alpha-Beta-Gamma campaign structure better geared at cost-effectively snatching inventory from enterprise competitors like Shutterstock and Getty Images.

The Strategy

Team Intelligence devised a focused and data-driven PPC strategy to turn around PureLiving Homes’ ad performance:

Keyword Research & Optimization: Our team conducted extensive keyword research to identify high-conversion, low- competition keyword in line with home décor and furniture. This helped capturing high-intent shoppers reduce wasted ad spend.
Refined Audience Targeting: The team analyzed customer demographics and behaviors, narrowing down the audience to target users with a high interest in sustainable and eco-friendly home décor. This lead to a more precise ad delivery and higher conversion rates.
Ad Creative Redesign: Team Intelligence created better and revamped ad creatives that reflect PureLiving Homes brand. Eye-catching visuals and attractive copies that emphasized the sustainability and quality of the products were introduced which led to higher engagement.
Smart Bidding Strategies: In order to utilize the budget, our team implemented smart bidding strategies, utilizing Google’s machine learning tools to adjust bids based on real-time data and conversion likelihood.
Landing Page Optimization: The team optimized the landing pages where users were landing from ads, ensuring they were fast-loading, mobile-friendly, and designed to encourage conversions. This included intuitive navigation and highlighting best-selling products and offers.
Retargeting Campaigns: Retargeting campaigns was also implemented to bring back users who had visited the site but did not complete their purchase. These ads featured personalized promotions and highlighted customer reviews, helping to re-engage potential buyers.

Results with Team Intelligence

Within just three months, PureLiving Homes saw dramatic improvements across all key metrics:

254% ROI Increase: The custom PPC strategy resulted in a significant increase in return on investment which turned PureLiving Homes’ ad spend into profitable sales.
30% Reduction in Cost per Conversion: The polished targeting and keyword optimization led to efficient ad spending which reduced the cost to acquire new customers.
40% Increase in Sales: Improved targeting and creative ads drove high-quality traffic to the website, resulting in a higher number of conversions and increased revenue.
Higher Click-Through Rate (CTR): The renewed ad creatives, with compelling visuals resulted in higher engagement which improved CTR across all campaigns.

Conclusion

Thanks to Team Intelligence, PureLiving Homes achieved a 254% ROI increase, significantly boosting sales and improving the efficiency of their PPC campaigns. The combination of optimized keywords, refined audience targeting, and creative ad strategies allowed PureLiving Homes to reach more customers and convert website traffic into paying customers. Team Intelligence continues to help PureLiving Homes grow by refining their digital advertising efforts, ensuring long-term profitability and success in a competitive industry.