DIGITAL MARKETING CASE STUDIES

How We Increased Eye Massager Sales with PPC, Boosting ROI by 677%

Our client, an e-commerce retailer specializing in eye massagers, sought to break into a growing market and drive sales. They faced challenges including high competition, the need to attract a consistent flow of new customers, and establishing themselves as a strong contender in the European market.

We responded by crafting strategic Search, Display, and Remarketing campaigns within Google Ads, leveraging proven PPC best practices. Our tactics were designed to outmaneuver competitors within the local market. The result was a remarkable 677% ROI increase, propelling business growth and expanding their reach across Europe.

The Goal

Team Intelligence designed a customized all-digital solution to marketing that united the brand recognition boosting powers of social media advertising with the compelling “value right now” urgency of search engine marketing. Team Intelligence implemented an Alpha-Beta-Gamma campaign structure better geared at cost-effectively snatching inventory from enterprise competitors like Shutterstock and Getty Images.

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437 stands out in the ecommerce sector as a premier manufacturer of apparel and swimwear, based in Toronto, Canada. The company specializes in creating swimsuits that blend soft polyester-spandex for unmatched comfort and durability. Each piece boasts a double-layered seamless design, ensuring a universal fit that empowers women to feel confident in any setting. Catering to a niche market of swimwear and activewear enthusiasts in the US and Canada, 437 leverages Team Intelligence’s expertise in Social Media Marketing to elevate brand awareness, generate leads, and drive direct sales, showcasing a profound understanding of what resonates with their audience.

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