Despite its established presence and strong educational offerings, Letstute faced significant challenges in expanding its reach and effectiveness in lead generation for both its B2B and B2C segments. The primary hurdle was enhancing the visibility and fostering awareness of their new online courses in a highly competitive digital landscape. 

Effective lead generation through Google and Facebook paid campaigns was crucial but achieving high qualification rates and a solid return on ad spend required a meticulously crafted approach. Furthermore, Letstute needed to ensure that the strategies implemented would not only attract potential leads but also align with their core educational values and the goal of providing quality education. 

The challenge was twofold: to maintain the integrity and appeal of their educational content while optimizing digital marketing tactics to reach target corporates and individual learners. This required a delicate balance of innovative advertising, precise targeting, and content that resonated with both business clients and personal learners, ensuring that every marketing dollar spent translated into tangible results in terms of lead quality and course enrollments.