Team Intelligence Boosts 437’s Sales with Stellar Social Media Campaign, Achieving a 3.23x ROAS in US and Canada

DIGITAL MARKETING CASE STUDIES, PPC

Team Intelligence Boosts 437’s Sales with Stellar Social Media Campaign, Achieving a 3.23x ROAS in US and Canada

437 stands out in the ecommerce sector as a premier manufacturer of apparel and swimwear, based in Toronto, Canada. The company specializes in creating swimsuits that blend soft polyester-spandex for unmatched comfort and durability. Each piece boasts a double-layered seamless design, ensuring a universal fit that empowers women to feel confident in any setting. Catering to a niche market of swimwear and activewear enthusiasts in the US and Canada, 437 leverages Team Intelligence’s expertise in Social Media Marketing to elevate brand awareness, generate leads, and drive direct sales, showcasing a profound understanding of what resonates with their audience.

437 stands out in the ecommerce sector as a premier manufacturer of apparel and swimwear, based in Toronto, Canada. The company specializes in creating swimsuits that blend soft polyester-spandex for unmatched comfort and durability. Each piece boasts a double-layered seamless design, ensuring a universal fit that empowers women to feel confident in any setting. Catering to a niche market of swimwear and activewear enthusiasts in the US and Canada, 437 leverages Team Intelligence's expertise in Social Media Marketing to elevate brand awareness, generate leads, and drive direct sales, showcasing a profound understanding of what resonates with their audience.

The Challenge

437, a Toronto-based swimwear manufacturer, was facing a problem on standing out and driving sales in the competitive North American market. With a high-quality product lineup, their challenge wasn’t just about gaining exposure but about achieving tangible sales results through Facebook’s complex advertising platform.

The market is crowded, and consumer attention spans are short. 437 needed a campaign that cuts through the clutter, directly targets their demographic, and converts interest into purchases. That’s where our expertise at Team Intelligence comes into play. We specialize in crafting data-driven, precision-targeted PPC campaigns on Facebook that don’t just aim for impressions but drive real, measurable conversions.

Choosing Team Intelligence means opting for a partner who understands the nuances of Facebook advertising. We’re here to ensure that 437’s unique value proposition is seen by those who matter most, transforming clicks into customers and maximizing ROAS. With us, it’s not about spending more; it’s about spending smarter.

The Goal

The Strategy

For 437, aiming to enhance its presence and drive sales through Facebook PPC advertising, we’ve distilled a set of strategic steps grounded in successful industry practices. These strategies are not just theoretical but are backed by successful implementations and are aimed at delivering tangible results.

Leverage Facebook and Google Ads Together: Combining Facebook’s expansive reach for brand awareness with Google’s search capabilities for remarketing to interested users offers a potent mix for capturing and converting leads. This dual-platform approach enables a higher bid placement for users showing interest via Google searches, particularly for competitor keywords, maximizing visibility and conversion potential.
Integrate Content Marketing: By pairing Facebook ads with compelling content marketing, cold leads can be nurtured into warm ones, ready for conversion. This strategy hinges on delivering valuable content that addresses the target audience’s pain points, thereby fostering trust and moving leads further down the sales funnel before hitting them with sales-oriented ads.
Optimize for Mobile with Facebook and Instagram Ads: Given that mobile ads constitute a significant portion of Facebook’s advertising revenue, ensuring your campaigns and landing pages are mobile-optimized is crucial. Different ad designs for mobile and desktop feeds can further enhance user engagement and conversion rates.
Embrace the “TikTokification” of Social Content: The popularity of influencer-style, direct-to-camera videos and user-generated content on platforms like TikTok and Instagram suggests a shift towards more authentic, engaging content. Adapting this content style can help keep your brand relevant and engaging to the modern consumer.
Implement Shoppable Ads: Facebook’s evolving shopping features, like Shops and Advantage+ Shopping ads, offer a seamless path from discovery to purchase right within the platform. This is particularly advantageous for e-commerce businesses aiming to streamline the shopping experience.
Use Advantage+ Campaigns: These automated campaigns are designed to optimize your campaign settings, reducing manual input and potentially increasing returns. They’re particularly useful for newer advertisers or those looking to streamline their ad operations.
Guide the Algorithm with Broad Targeting: Broad targeting allows Facebook’s algorithm to collect data and implement optimizations more effectively. Early in the campaign, using interest targeting to build relevant segments is key; as data accumulates, testing broader audiences can scale your campaign efficiently.

Results with Team Intelligence

Team Intelligence’s strategy for 437, an acclaimed swimwear and activewear brand in the US and Canada, achieved outstanding outcomes. Here’s a breakdown of the results from our comprehensive Facebook PPC advertising campaign:

Amount Spent: $25,988.75
Purchases: 668
Return on Ad Spend (ROAS): 3.23x
Conversion Value: $83,943.39

These results underline the effectiveness of our approach, turning a strategic ad spend into significant revenue. The ROAS of 3.23x indicates that for every dollar 437 invested in the campaign, they saw a return of $3.23. This performance is especially noteworthy in the competitive e-commerce clothing sector, highlighting the precision of our targeting and the compelling nature of the ad content we developed.

By focusing on cutting-edge strategies, such as leveraging TikTok-style content, optimizing for mobile, and implementing shoppable ads, we not only reached but engaged the target audience effectively, driving both brand awareness and sales.