The primary challenge was developing video content that could stand out in the highly saturated market of online dance courses. The objective was not only to capture the essence of the dance program but also to ignite interest and motivate sign-ups among potential students. This required a deep understanding of the target audience’s preferences and behaviors on social media, ensuring that each video ad was both relatable and enticing.

Additionally, the team faced the task of optimizing these video ads for multiple social media platforms, each with its own set of rules and user expectations. The challenge was to maintain a consistent brand message across all platforms while tailoring the content to meet platform-specific best practices and engagement strategies. This necessitated a flexible and innovative approach to video editing and content adaptation, ensuring high performance and visibility of the ads.